Education
The University Of Tampa
Sykes College Of Business
Bachelor Of Science: Marketing
Relevant Coursework
Digital Marketing
Promotion and Branding Strategies
Professional Selling and Sales Management
In this course I gained a strong foundation in online marketing strategies such as email campaigns, social media marketing, SEO, and content strategy. This course focused on understanding data analytics to measure performance and enhance campaigns. Throughout the course we earned multiple certifications through HubSpot in Inbound Marketing, Content Marketing, SEO, Social Media, and Email Marketing, as well as receiving a certification in Google Analytics.
In this course I gained a strong understanding of how businesses can effectively market their products and services, while building and maintaining a strong brand image. We covered topics such as consumer insight, creative briefs, integrated marketing communication, and promotional mix. This course gave me the opportunity to gain skills that strengthen brand recognition and drive customer loyalty.
This course challenged us to develop skills to excel in sales roles and effectively lead sales teams. We gained a strong understanding of the sales process, buyer behavior, and the importance of relationship building. This course allowed me to gain the skills to succeed in a sales roles and improve sales teams performance. Creating persuasive sales pitches and understanding the art of SPIN selling will allow me to excel in my future career path.
Study Abroad
Last semester I had the opportunity to study abroad in Sorrento, Italy. This experience blended education, culture, and adventure. Beyond academics, I had the opportunity to gain global perspectives, learn another language, and truly experience the beauty of other countries. This was an incredible experience that helped me grow drastically as an individual, teaching me the value of independence and adaptability. This will always be an unforgettable experience in my academic life.
The University of Tampa Sykes College of Business holds the prestigious AACSB accreditation, which represents the highest standard of accreditation for business schools internationally.
The Princeton Review named The University of Tampa Sykes College of Business an outstanding business school. It has been ranked among the top 244 business schools nationwide.
In 2024, U.S. News & World Report ranked The University of Tampa Sykes College of Business as one of the top undergraduate business programs in the Southern U.S.